IBTM World Exhibition for the Incentive, Business, Travel and Meeting Industry Barcelona holds the first position in the number of congresses in 2017, before Paris and Vienna International Congress and Convention Association (ICCA) 28-30 november The most important fair in the business and events tourism field celebrated Venue Gran Via its 30th anniversary with record figures. More than 74,000 business meetings Edition 30th (14th at Fira) took place, 23 % more than in 2016, and a programme of invited buyers was Area 13,000 m (net)2 organised, involving more than 3,400 professionals from the main worldwide Exhibitors 3,000 companies and operators in the sector. iBTM World, which brought together Type Professional 3,000 exhibitors and more than 13,000 visitors from 150 countries, presented Activities Conferences; the latest developments in destinations, products and services specialised meetings; workshops in the organization of events and professional trips, with the presence Organisedby eRMevents of destinations, travel agencies, congress centres, technological service www.ibtmworld.com companies and MiCe tourism providers. In the educational field, conferences, workshops and seminars were held to address the industry trends in areas such as technological innovation, security, sustainability, customer engagement and workforce recruitment. ACTiViTY AT THe VenUeS — 97