Support services to exhibitors, 2,284 visitors and organisers digital marketing campaigns The institution carries out intense support work to encourage and to promote Fira shows and manage the participation of companies, visitors and organisers events. while aspiring to excellence in service. 6,400 exhibitors served by ServiFira, offering a full range of services for stands. 70,000 m2 stands constructed. 40,0002m modular stands. 30,000m2 designer stands constructed by BuildUp. TECHNOLOGy CATERING The iT Area builds up its services Catering supply is essential for the successful running to satisfy the technological needs of of events. GastroFira had outstanding performance, in exhibitors, visitors and organisers. line with the good performance of the shows. 147,500 79,000 Wi-Fi services hired by exhibitors. snacks and cocktails served. 265,000 300,000 unique devices connected to the Fira sandwiches prepared for service in stands network. and restaurants. 85,000 65,000 accesses registered through daily catering services during the Mobile World the online accreditation platform Congress. (at the implementation phase). 34,000 contacts registered at Lead Retrieval, the new application connecting exhibitors and visitors (at the testing phase). 24 — FiRA de BARCeLOnA | 2017 RePORT