Graphispag International Printing Industry and Communication Exhibition A renovated Graphispag, turned into a huge showroom for finished 21-24 March printing products, showed the new applications of printing in sectors Ven ue Gran Via such as publishing, textiles, packaging, interior design and retail. Edition 14th Customisation, new materials and dyes, and improved digital printing Are a 9,100 m2 equipment were the main focus of this edition. Exh ibitors 206 The exhibition brought together manufacturers and providers Typ e Professional of graphic technology and printing media with graphic arts companies, Act ivities Graphispag Live; as well as professionals from other sectors requiring printed products. conferences; workshops; networking; delivery of Anuaria, As a new feature, there was a large central space called Graphispag Letra and Líderpack Awards; Live, housing the training activities, and which also recreated a bookstore, graphic homage a sports store and a gift shop, a hotel reception, a supermarket and a www.graphispag.com bar packed with innovative graphic products and printed surfaces. By 2021, packaging will represent 56 % of the material printed in Europe Swithers Pira consulting firm 88 — FiRA de BARCeLOnA | 2017 RePORT