Many Fira shows have a marked social and recreational character. in the photo, the entrance to Barcelona Games World. Fira’s efforts in terms of sustainability and Active solidarity environmental commitment were recognised by the UFi (The Global Association of exhibition industry) with the 2017 Sustainable development Award. I n the specific field of solidarity, Fira cooperated Once again this year, the Towards Zero Waste during 2017 with numerous institutions, initiative by the Smart City expo World Congress to corporations and organisations engaged in achieve a full reduction of residues, based on the community-targeted projects, many of them aimed circular economy and the efficient use of resources, at fighting social exclusion (long-term unemployed, should be noted. More than 20,000 m2of fitted over 45 job seekers, children and teenagers with carpet and 4.5 tons of building material from stands difficulties, people with disabilities, migrants, etc.). were re-used, and 664 kilos of food were delivered to nutrition Without Borders. To offset carbon The corporate policy translated into: emissions, a wind energy project was supported in Andhra Pradash, india. • La Marató de TV3. As usual at the beginning Furthermore, the donation Room project of december, the Palau 1 of the Montjuïc venue was promoted by the GSMA, the organiser of the became the main operations centre for the Mobile World Congress, with the collaboration of TV3 telethon “La Marató”, with the space being the municipalities of Barcelona and L’Hospitalet de provided by the trade fair institution together Llobregat and Fira. More than 19 tons of building with other contributions as part of its Social material from stands and more than 13 tons of Commitment policy. On this occasion, the popular furniture and other items could be recovered. initiative was raising funds to study infectious in addition to employing 14 people in conditions diseases. 9,758,000 euros were raised in total. of vulnerability, the materials and furniture were devoted to the various uses of numerous • Solidarity with Sant joan de Déu. organisations carrying out social and educational The Montjuïc Palau de Congressos was the venue activities, as well as families in conditions of for a solidarity act with the Obra Hospitalària exclusion, refugees, people under a rehabilitation de Sant Joan de déu that was held with the process, and so on. collaboration of Fira through the offering of the 112 — FiRA de BARCeLOnA | 2017 RePORT