The value of Social Commitment The activity at Fira de Barcelona, including the organisation and hosting of shows, congresses and other events, has an important repercussion on the city, the wider metropolitan area and the region as a whole in terms of wealth generation, tax collection and job creation, and also of social and public value. Speci fically, it is estimated that Fira generates an annual impact of more than 2,600 million euros, and contributes to the creation of over 40,000 jobs. Likewise, it generates more than 780 million euros for public finances. Fira de Barcelona’s contribution is two-fold, with a closely-linked economic and social influence, as the organisation’s activities have an impact on business development, entrepreneurship, job creation, wealth and welfare, as well as creating public resources that can be used for meeting collective demands. The trade fair’s activity gives rise to many synergies between companies, organisations, institutions, centres and the region as a whole. Therefore, Fira’s Social Commitment includes several aspects that transcend the more traditional aspect known as Corporate Social Responsibility. Fira staff play an active role in the institution’s corporate social responsibility policy. 110 — FiRA de BARCeLOnA | 2017 RePORT