Digital transformation, information technologies, innovation and talent are showcased in the shows the process of digital transformation Of particular note was the success experienced by the automotive industry achieved by other events such as by means of two interrelated events: Barcelona Games World, the most the Connected Hub, confluence of important video game trade fair in Spain; technology, mobility and new business Barcelona Bridal Fashion Week, a referent models; and the Motorshow, as a in wedding fashion; Piscina & Wellness commercial space to display the latest Barcelona, more than 60% of whose trends and offerings from the exhibiting exhibitors were from abroad; the Boat manufacturers. Show, held at Port Vell; Graphispag or Similarly, the well-established Smart City expo World Congress, which Construmat building show, now Barcelona since its launch in 2011 has become an Building Construmat, centered on international benchmark for smart cities digitalisation and innovation as the tools and now has several spin-offs in other of change in the sector. cities around the world. This year saw the first ever mart MS obility Congress, New industry focusing on smart transport. in addition, industry transformation acquired special the first ever SmartIsland World Congress prominence with the celebration of the took place in Majorca. This gathering Barcelona industry Week, a new platform sets out to address the pseci fic focusing on industry 4.0, which included challenges and needs of islands in the fairs such as in(3d)ustry, ioT Solutions field of sustainable growth, planning and World Congress, expoquimia, eurosurfas, development. equiplast and other meetings linked Among the shows aimed at the to the field of chemistry. Both featured general public that were particularly a thousand companies and a thousand well-received by companies and visitors speakers; a cross-section proposal were: B-Travel, focusing on experience- that served to reflect on the changes based tourism; Bizbarcelona, which gives experienced by industrial processes tools and support to entrepreneurialism; Fira’s events span connected to additive manufacturing, the Week of Training and Work, with the virtually every digitalisation and technological Saló de l’ensenyament as a referent for industry. Below, images of the development. it also showcased Fira’s teenagers in the areas of academic and Barcelona Bridal strategy of accompanying companies professional guidance. Week and the Boat in the process of adaptation to the The brand-new events included the Show. To the right, transformations originating from the fourth first edition of Innovate4Climate, organised the Mobile World Congress. industrial revolution. with the World Bank, as well as the first 30 — FiRA de BARCeLOnA | 2017 RePORT