Frankfurt, after holding it at the Montjuïc A good service venue in 2017. portfolio is essential Coming to Spain for the first time, for the success of the events. Gastech is the standout feature among the travelling shows in 2018. This is the leading fair on natural and liquefied gas, and is to be held alongside the Global Power & energy exhibition, dedicated to technologies and solutions for energy transition. Requiring a huge effort of preparation is the World Congress of Ophthalmology, for the first time in Barcelona. Other european health congresses coming are those of orthopaedics and traumatology, 45 telemarketing campaigns with more and the european Association of Heart than 19,400 contacts. All this activity was Rhythm, a branch of the european Society recognised in the 2017 Contact Center of Cardiology. Additionally, technological Awards, where Fira de Barcelona won meetings such as VMworld and SAP Best Customer experience in industry. Teched, to which Cisco, one of the most important firms in the sector, is a brand- Services portfolio new addition. The organisation of shows and The Smart City expo World Congress events is closely linked with a wide is expected tobe heldfor the first time in range of efficient, sustainable and Curitiba (Brazil) and Jaipur (india), in line technologically advanced services in with its deployment abroad. which the Operations and Sale of Services department plays a key role. Marketing campaigns To this end, ServiFira directly assisted Behind the scenes of large-scale more than 6,400 exhibitors and managed exhibition activity is intense back- the construction of almost 40,000 m2 up work, as evidenced by the 2,284 of modular stands. Among the most digital marketing campaigns that have frequently needed services were rigging been undertaken through the CRM (assembly of stage structures, lighting, and Marketing Services systems and etc.), electricity and power, Wi-Fi and which have involved sending millions of connectivity, and furniture. 65,400 kW of emails, dealing with over 120,000 client power were contracted during 2017. requests between the call centre and As for BuildUp, devoted to the design the back-office team, and performing of stands, conceived and executed 215 36 — FiRA de BARCeLOnA | 2017 RePORT