Fira contributes to the creation of public and social value • Energising the productive fabric. Among other events, a special mention should go to the celebration of the Barcelona industry Week linked to the development of digitalisation and industry 4.0, and cutting-edge shows in the new paradigm such as ioT Solutions World Congress or in(3d)ustry. • Supporting SMEs, entrepreneurs and enterprise associations. It organises specific programs and activities at the shows held in the venues of Gran Via and Montjuïc, and co-organises some events in different countries and cities around the world that offer an abroad access opportunity. The large photovoltaic farm on the roof of the • Strengthening the public space. Alongside Gran Via venue helps the trade fair uses, the venues contribute to reduce CO2 emissions. leisure and are great social spaces. in addition to professional events, more than twenty shows were held in Montjuïc and Gran Via during 2017 the Mobile World Congress, 4YFn, Smart City expo dedicated to the general public, as well as World Congress, innovate4Climate, Healthio, ioT numerous social, cultural and recreational activities. Solutions World Congress, Barcelona industry Week, Bizbarcelona and Week of Training, among others. • Contributing to the metropolitan centrality. The fair venues and their activity generate powerful • Opportunities for the young. With this impact on quality infrastructure and urban design. in mind, the Fira’s Youth Talent program was Some examples of this are the development of Line 9 developed to promote the young people’s training South of the Metro (2016), which links with the airport and employment potential by giving them the and has two stations in the Gran Via venue itself; the opportunity to have their first working experience traffic and air connectionsincrease at the Barcelona in collaboration, in some cases, with various airport; and the expansion of the urban network of learning centres. This was done on the form of dual Plaça europa and the Gran Via backbone. vocational training (1), internships (7) and trainee contracts (26). • Contributing to Barcelona’s international positioning thanks to the large events. Several • Commitment to sustainability. Another large-scale meetings events were held during aspect of the Fira’s Social Commitment is its 2017, including the Mobile World Congress, Smart commitment to the environment and sustainability. City expo World Congress, iBTM World, european Fira has important measures in place on recycling, Congress of Cardiology, Gastroenterology Week energy-efficiency and planet-friendly stand design, (UeG Week), inTA and World Routes, and more. amongst other steps to minimise the impact generated by its activity. in 2017, more than 1,900 • Encouraging synergies between companies tons of waste were recycled,especiall wyoodfitt, ed from different sectors than generate innovation, carpet, glass and plastic. creation and transfer of knowledge between On the other hand, another achievement is the economic and social sectors, and exchanges photovoltaic park on theroofing of the Gran Via between training, professional and commercial fi elds. venue with 29,500 panels, which cut emissions 2017 saw a great role played by shows such as by more than 2,200 tons of CO2 annually. Fira’s activity has a significant impact, both in economic terms and in the creation of social and public value THe VALUe OF SOCiAL COMMiTMenT — 111