meetings of Healthio, a fair specialising in The MWC has a very positive impact The application healthcare innovation, and OralthBcn, an on Barcelona’s economy and contributes of technologies to offshoot of the dental Forum, spanning the to the development of the technological the city is at the core of the Smart entire field of oral health. and industrial network of the metropolitan City expo World Meanwhile, the traditional Children’s area, Catalonia and Spain. On the same Congress, which Festival, now in its 54th year, was topic, let’s not forget that Barcelona is has become a global benchmark. completely revamped to address the new already the fi fth-largest European hub in interests of children. Under the new title terms of technology. it is also important to of La Ciutat dels Somnis, the focus here stress the role played by the Mobile World was very much on finding out about jobs Capital Barcelona Foundation, where Fira and professional activities. de Barcelona plays an active role, and the 4YFn event, which focuses on tech start-ups. Technological capital during the year under review, iBTM Among the major international events World, an international benchmark for organised by other operators, the business tourism held at Fira since 2004, Mobile World Congress (MWC) stands celebrated its 30th anniversary. out as the world benchmark in mobile In the field of major international communications. Led by the GSMA, an meetings, within the scope of external association representing the interests of Business and the strategic commitment the sector’s ecosystem, it enjoys strong to major technology and health-related links with Fira. it reached record numbers, events were numerous corporate meetings with 108,000 professional visitors, 2,200 of leading technology companies such exhibitor companies and 160 government as SAP, VMworld and Atlassian, attended delegations. by thousands. 32 — FiRA de BARCeLOnA | 2017 RePORT