Fira Barcelona 2013 Report - page 85

INTERNATIONAL BUSINESS
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The event features decoration, design, catering
equipment, tables, textile, safety, fitness, food
and beverages, among other sectors.
Alimentaria & Horexpo Lisboa
Promoted by Feira Internacional de Lisboa
and Alimentaria Exhibitions, the company owned
by Fira de Barcelona, The International Show
of Food, Hostelry and Technology for the
Food Industry, Alimentaria & Horexpo Lisboa,
is the leading show for the sector in Portugal,
and one of the leading events of the agri-food
market in Europe. It was held from the
14th to the 17th of April at the Fira venues
in the Portuguese capital.
Alimentaria & Horexpo Lisboa, which has
reinforced its international dimension, has
become a great platform for companies wanting
to reach markets using the Portuguese language,
with more than 250 million consumers. Brazil,
Angola and Mozambique are examples of
countries with a high growth rate, some
of them with growing purchasing power
of the middle classes and very interested
in foreign products.
Alimentaria Mexico
Alimentaria Mexico, organised by Alimentaria
Exhibitions with the E.J. Krause Mexico Society,
is a platform with international projection
for the promotion and business in the industry
of food and beverages in Mexico, as well as
an opportunity for its innovative character, the
quality of its visitors and its positioning in
the Latin American market and in relation to the
United States.
The event, hosted from the 4th to the 6th of
June at the Banamex Centre, had 244 direct
exhibitors and delegates presenting 5,000
products. It is a large showcase providing the
opportunity to generate synergies, agreements
and business in this sector. There were exhibitors
Fira acts as a
representative and
partner of companies,
in order to help them
boost their presence
in foreign markets
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