Fira Barcelona 2013 Report - page 83

CONGRESSES AND OTHER EVENTS
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Fira hosts top medical
and technological
congresses and major
leisure and cultural
events, such
as Sónar festival
Harley Days Success
The most important European meeting for
enthusiasts of the American iconic motorbike
brand Harley Davidson took place again at the
Montjuïc venue.
Barcelona Harley Days 2013 celebrated the
110th anniversary of the brand and the 30th
anniversary of the Harley Owners Group, with
several free activities for everyone: demo rides,
contests, guided tours, rock and country concerts,
etc. As every year, one of the major events
was the traditional 13 km flag parade through
Barcelona’s streets, starting and finishing in the
Montjuïc venue.
The TV3 Telethon
On December 15th, a few days before Christmas,
Fira became the main operations centre of The
TV3 Marathon. As part of its policy of Corporate
Social Responsibility, the institution provided
palace 1 of the Montjuïc venue to attend calls
and process the donations given by spectators
during this edition, devoted to neurodegenerative
illnesses such as Parkinson, Alzheimer or
multiple sclerosis.
The fair provided for this non-profitable event
776 telephone connections, answered by more
than 1,600 volunteers.
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