FIRA DE BARCELONA
| 2013
REPORT
The show consolidated itself as the leading event
for experience-based tourism, presenting a wide
offer specialized in areas such as gastronomy
and wine tourism, cruises and camping, among
others. Proposals like gastronomic routes, visits to
wineries and activities in touch with nature, which
allow the traveller to enjoy tailor-made holidays.
In this sense, as a new feature, SITC created a
space devoted to rural tourism and a gastronomy
area to promote the touristic attractions of the
Costa Brava, and it set up again an area devoted
to camping.
With the aim of promoting domestic tourism,
the show gathered a wide range of proximity
destinations, with the collaboration of the vast
majority of Spanish regional departments. In the
international sphere, there were 50 exhibiting
countries, including Mediterranean and European
destinations such as France Czech Republic, Italy
or Croatia, Latin American destinations, such
as Peru, Argentina, Mexico or Cuba, and Asian
destinations, such as China, India or Iran. Travel
agencies offered special discounts on a wide
range of touristic activities around the world.
Other highlights were the area devoted to
cruises, the «Desert’s Door», featuring companies
specialized in adventures along the north of Africa,
and the new Innovation Zone space, with the city’s
most innovative touristic start-ups.
As for the professional sphere, SITC hosted
significant seminars, like the 3rd International
Congress on Asian Tourism, organised by Casa
Asia, Turespaña, the Catalan Agency of Tourism,
Turisme de Barcelona and SITC; the seminar about
«The future of tourism», featuring companies such
as Google, eDreams or Expedia, and a gathering
of more than 100 travel bloggers.
+info
AREA
34,790 m
2
EXHIBITORS
1,068
TYPE
Professional and public
ACTIVITIES
3rd International Congress
on Asian Tourism,
professional seminars, wine
and food tasting, folklore
exhibitions
50
countries represented
Tourism
International Tourism Show in Catalonia (SITC)
19-21/April
Montjuïc. 22nd event
