Summary
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The great trade fairs
play an important role
in promoting activity
in the territory and
generating synergies
with companies.
and technology that will take place over the
course of 2015. Outstanding amongst them
are the European congresses on Animal Cell
Technology, Cataracts and Refractive Surgery;
Gastroenterology; and Paediatric Endocrinology.
We should also mention 4YFN, promoted
by Mobile World Capital Barcelona as part
of the Mobile World Congress and aimed at
entrepreneurs, and the corporate meetings of
Hewlett Packard, SAP and VMWorld.
A new edition of Tissue World was also
announced. Tissue World, the leading sanitary
paper show, had previously taken place at the
Gran Via venue in 2013. Finally, with regard to
events aimed at general audiences, we should
mention the return of Barcelona Degusta, a
show devoted to food, cuisine and cooking that
had last taken place in 2011 and was staged
jointly with BCN&Cake in 2014.
Promoting development
Once more, we should stress the important
role that Fira de Barcelona plays in promoting
development in the Catalan capital and its
Metropolitan Area by generating activity linked
to fair services, commerce, catering, hotels and
transport amongst other sectors, helping to
create jobs and wealth and increased welfare,
as well as producing business synergies. Fira de
Barcelona’s activities have an economic impact
on the region that is estimated at 2,500 million
euros and more than 40,000 jobs according to
a study first made in 2008 that is being updated
in 2015.
Fira de Barcelona helps to strengthen the
Barcelona brand and the city’s reputation just
as, in turn, the prestige of the Catalan capital
reinforces the trade fair organisation as an
important driver in the territory, committed
to supporting recovery and generating new
opportunities for the productive economy, social
development and improving quality of life.
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