Fira de Barcelona
| 2014 Report
An important role in achieving these results
was played by the major conferences and
corporate events in the technological and
medical sectors organised over the course of the
year and which made a significant contribution
to increasing turnover thanks to expenditure on
associated services such as catering, logistics
and technology, amongst others.
Similarly, the year confirmed the trend
towards the transformation of the traditional
Barcelona trade fair activity, with an
considerable increase in events promoted by
outside operators. Moreover, sales of products
and services that went beyond the mere act
of providing exhibition space also increased
considerably.
Once more in 2014, Fira de Barcelona
strengthened its leadership in the Spanish
market and role as a reference in Europe,
consolidated as a major business platform.
The organisation continued to pursue its
commitment to competitiveness and gradually
becoming positioned as a global events
operator in a sector where competition is strong
competition, going beyond the traditional
framework in which trade fair organisers operate.
In 2014, moreover, Fira de Barcelona continued
to implement its organisational strategy in areas
and business units in order to provide a more
appropriate response to new challenges.
Returning to the 2014 results, the sum of
all the factors mentioned here helped
the organisation, not only to surpass those
obtained before the outbreak of the economic
crisis, but also to return the best figures in
the history of Fira de Barcelona, with revenue
of more than 152 million, a 26% increase
on initial forecasts. Compared to 2013, there
was an increase of around 30%, whilst in
relation to 2012, a comparable year in terms
of the trade fair calendar, the increase was
over 32%.
