Fira de Barcelona
| 2014 Report
The Gran Via venue
provides high quality
technological coverage
that leaves other major
sites far behind.
â
For its part, the International Business Area,
which emphasises the institution’s aim to become
positioned as a global operator, focuses on
external activities such as organising shows
in other cities, taking part in events promoted
by other operators and providing consultancy
services to other trade fair sites and organisations.
The organisational structure of Fira de
Barcelona is completed by the corporate areas
(Finance, Human Resources and Organisation;
Institutional Relations; Communication and
Studies and Venues) that provide support to
the different departments and to the organisation
as a whole.
Technical support for exhibitors
Fira continued to provide valuable services
to exhibitors through ServiFira, a department
that offers nearly 400 products and services
adapted to the needs of each client and
each different event.
In 2014, ServiFira provided services to
6,200 clients and managed around 20,000
orders through e-commerce and other sales
channels. The department delivered plans
for more than 700 stands, 400 of which were
eventually built, the equivalent of 30,000 m
2
of
design constructed over the course of the year.
High technological level
Fira de Barcelona has become a reference
for organising technological fairs and major
conferences. The most outstanding of these
include the Mobile World Congress, a world
event in the mobile communications sector, as
well as other shows and congresses devoted to
health and technology, among other sectors.
The organisation is led by a team with
more than ten years’ experience with the new
technologies and the celebration of events.
At each new edition of such events, this team
engages actively with organisers, exhibitors
