Fira Barcelona · 2014 Report - page 37

Trade show service and management
34 | 35
and visitors. Moreover, Fira has invested in
technology in order to provide a top quality,
fast and reliable service that provides a response
to needs as they emerge and satisfies the
expectations generated by the fact of
being a leader.
Clear proof of this can be seen in the
organisation of the 2014 Mobile World Congress
last February, when 1,200 Wi-Fi connection
points were installed in the Gran Via venue,
where 240,000 m
2
of gross exhibition space was
provided. This required the installation of 14 km
of fibre optic cable and 52 km of network cable
with capacity of 10,000 Mbps. Services were
provided for 85,000 visitors and 1,800 exhibitors
in an environment in which intensive use was
made of all types of mobile devices requiring
high speed and simultaneous use by more than
40,000 users.
Other important events included the
European Cardiology Congress, with more than
12,500 simultaneous connections, EIBTM, with
more than 8,000 connections and the corporate
meetings of such technology companies as HP,
SAP, VMware and Microsoft, which highlighted
Fira’s technological capacity and experience. Fira
de Barcelona is installed with one of the world's
most powerful networks installed at a trade
fair site, comparable only to the system at the
Messe trade fair venue in Frankfurt, which has
1,300 connection points. Moreover, facilities at
Barcelona’s trade fair venues are more powerful
than those installed at other major venues, such
as international airports, large sports stadiums
and convention centres of global standing.
At Fira de Barcelona, Internet services
are provided by a small operator, enabling
the organisation to self-manage and design
in-house solutions, adapting the network to
exhibitors’ needs.
In 2014, in recognition of the organisation’s
work in the field of technology, jointly with the
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