Trade show service and management
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Measures are
implemented to
minimise
the environmental
impact generated by
trade fair activity.
For its part, the Nuclo restaurant, located
in the Europa Hall at the Gran Via venue,
continued to delight business clients thanks
to its fresh food and excellent value for
money. Moreover, Nuclo’s catering arm
continued to expand with the launch of the
Premium service for the organisers of events
at the venue.
Corporate Social Responsibility
Finally, in 2014, more than two tonnes of food,
surplus to catering requirements at the different
events and venues, were delivered
to the NGOs Nutrició sense Fronteres and
Banc dels Aliments for distribution amongst
those in need.
This charitable action by GastroFira falls
within the framework of the Corporate Social
Responsibility policy operated by Fira de
Barcelona, for the organisation has always
maintained links with groups engaged in
improving standards of living, promoting
culture and civic-mindedness, environmental
sustainability and cooperation with other
institutions, bodies and organisations within
civil society.
For the second time, Fira endorsed the
campaign “Hunger does not go on holiday”,
launched by Banc d’Aliments (“Food Bank”) to
help needy local people, providing Palace 1 at
the Montjuïc venue to stock donations of basic
foodstuffs. The campaign, launched to alleviate
the situation in summer when school dining
rooms close and food donations fall, was aimed
at more than 250,000 beneficiaries.
Fira de Barcelona also loaned Palace 1
at the Montjuïc venue over the Christmas
period to become the centre of operations
of the TV3 Marató charity telethon, equipped
with 775 lines staffed by more than 1,600
volunteers. This year, the Marató focused on
collecting donations to fund research projects
in the field of heart disease.
Similarly, the organisation continued
to cooperate with bodies working for
the integration into employment of people
with disabilities.
Commitment to sustainability
Fira de Barcelona implements measures to
promote recycling, energy efficiency, the
eco-design of stands and the optimisation of
services to minimise the environmental impact
generated by its trade fair activity.
In 2014, celebration of events at the Montjuïc
and Gran Via venues generated more than 2,100
tonnes of waste, of which 25% was sorted and
recycled, particularly paper and cardboard and
carpet. Alimentaria was the show that recycled
most tonnes of waste, followed by the Mobile
World Congress and Expoquimia, Equiplast
and Eurosurfas.
We should also note that, in 2014, the Mobile
World Congress became the first major show to
obtain the carbon neutral certificate, helped in
this by the high level of efficiency at the Gran Via
venue. The world's leading event in the world
of mobile communications, organised by the
GSMA in cooperation with Fira de Barcelona,
received this recognition thanks to efforts to
