Trade show service and management
38 | 39
á
Shows, congresses
and corporate activity
generated over 27,000
news stories over the
course of the year.
At the year’s end, the Fira de Barcelona
workforce was formed by 307 people, including
both those employed by the institution itself
and employees of Alimentaria Exhibitions, the
company that organises Alimentaria and other
events, and in which Fira has a 100% share.
Institutional Relations
The Institutional Relations Department was
kept very active throughout 2014 in order to
cover all the needs generated by the celebration
of major shows and events and the visit of
high representatives of the State, the Catalan
Government, the public administration and
various institutions.
This department also provided for the
representative tasks performed by the
presidency of the Governing Board and the
General Council, as well as the celebration
of various corporate activities.
Communications
In 2014, the Communications Department
absorbed the Fair Studies Department,
which analyses the different variables in the
trade fair business, and the work of the General
Archive, and continued to manage a large
flow of information about shows and events
organised by the institution, about all the
activity that takes place at the Montjuïc and
Gran Via venues and about the major pillars
of corporate policy.
The department also focused particularly
on the design and management of online
tools used by Fira, such as the corporate
Twitter account, which has over 8,900 follows,
the institutional blog, the Firanews magazine
and the corporate website, which had
441,500 users and received more than
577,000 visits over the year.
For their part, the websites of shows
organised by Fira de Barcelona received over
3,000,000 visits, whilst there were more than
174,00 followers on the social networks.
Finally, we should note that more than
11,500 journalists were accredited at Fira
shows and events over the course of the year,
generating more than 27,000 news stories,
reports and comments on fairs, congresses
and corporate activities.
In the fourth quarter of 2014, a guide was
published to present the Fira General Archive,
thereby culminating the work of organising and
cataloguing these vast documentary resources,
essential for conserving heritage that forms part
of Barcelona’s collective memory.
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