Summary
18 | 19
à
In 2014, Fira
de Barcelona hosted
major international
shows that are
references in their
respective sectors.
The year 2014 was, generally speaking, still
largely influenced by the effects of the economic
crisis, through certain indicators showed some
improvement, an incipient recovery of activity
and signs of greater confidence in the future
and the prospects of overcoming a situation
has hit large sectors of the population and
the economic fabric of the country very hard,
especially the self-employed and small and
medium-sized enterprises.
Within this context, Fira de Barcelona
continued to pursue its commitment to
innovation, internationalisation and knowledge
and to playing the role of economic driving
force, supporting the activities of entrepreneurs,
companies and the production system in
Barcelona, Catalonia and Spain generally.
Record-breaking results
Over the course of the year in question
in this report, the organisation achieved
outstanding results thanks to its strategy and
the combination of several factors, such as
better positioning and performance by shows
organised directly by Fira de Barcelona; greater
internationalisation, attracting major events
and increasing activities abroad; the
diversification of activities with a wide range
of services and a clear policy of cost
containment and resource optimisation.
