Fira de Barcelona
| 2014 Report
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GastroFira makes an
important contribution
to diversifying the
trade fair organisation’s
activities and to the
success of shows and
congresses.
firm of Cisco, Fira de Barcelona received the
annual prize awarded by the Wireless World
Broadband Alliance (WBA) for coverage of the
Mobile World Congress.
Moreover, in May 2014, the Global
Association of the Exhibition Industry (UFI),
the association that brings together the leading
trade fair organisers around the world, also
awarded Fira de Barcelona its prize for the best
innovative project and services for the mPowered
Experience, a pioneering programme to generate
new services to enhance visitors’ experience
through mobile technology, such as virtual
accreditation, apps with geolocation, information
about access to venues and transport in real
time, even enabling interaction with other visitors
or advance purchase of food at catering points in
order to avoid the need to queue.
Intense activity at GastroFira
In consonance with the significant increase in
major international events, GastroFira enjoyed a
record year in terms of activity, generating direct
impact on the overall results of the institution.
Particularly worthy of mention are the catering
services provided at the corporate meetings
organised by SAP, VMware, Microsoft and HP,
as well as the European Cardiology Congress
and the Mobile World Congress. During this
celebration of the annual meeting of the mobile
communications industry, more than 50,000
services were provided daily, catering to a range
of tastes, preferences and dietary needs.
To gain an idea of the size and complexity
of GastroFira’s activity, we can mention that,
in 2014, the caterers served more than one
million cups of coffee and a million bottles
of water, and that the organisation’s trucks
travelled more than 22,000 km to supply all the
bar and restaurant points located at the Montjuïc
and Gran Via venues.
Further illustration of the enormous
volume of work generated over the course
of the year is that more than 3,000 people were
hired temporarily to cover the needs of the
catering services.
GastroFira continued to provide the highest
standards of both food quality and hygiene,
both at the restaurants on the site and in the
catering services, which received a rating of 7.6
out of 10 from customers, according to internal
assessments conducted.
