Summary
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Moreover, an EBITDA of 19.86 million
euros was generated, also a record for Fira
de Barcelona and much higher than initial
expectations. This figure was much higher than
those for 2012 and 2013, when the EBITDA was
around 11 million euros.
Improved shows
More than 60 shows, congresses and other
events were organised at the Gran Via and
Montjuïc venues in 2014, attracting a total of
over two million visitors.
Alimentaria celebrated the most international,
innovative and gastronomic edition in its
history, with 3,800 participating companies,
confirming its role as one of the great shows
on the international scene, highlighting the
importance of the Spanish and Catalan
food and drink industry and seeking to open
up new markets, especially for small and
medium-sized enterprises.
Another clearly outstanding show amongst
those organised by Fira de Barcelona itself
was the Smart City Expo World Congress,
firmly consolidated as an international reference
in the field of smart cities and exported to
other countries. As mentioned in the section
of this report devoted to International Business,
this show took place in Kyoto for the first time
in 2014 and was staged in both that Japanese
city once more and in Montreal over the
early months of the present year, 2015.
We should also note the excellent
performance of other shows, such as
Expoquimia which, with Equiplast and
Eurosurfas, forms the most important meeting
of the chemical industry in the Mediterranean
area, highlighting the significant role that
this sector plays in the country’s economy.
Barcelona International Boat Show also
reflected improving prospects in a sector
badly hit by the economic crisis.
á
Internationalisation
and innovation as
a response to the
demands of economic
sectors and companies.
In the photo, a view of
Expoquimia.
