Trade show service and management
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Providing assistance
and service to all
visitors at the venue
are high on Fira de
Barcelona's priorities.
The year 2014 saw the full implementation of
the new organisational model at Fira de
Barcelona, a model aimed at providing the
institution with tools to make the operation more
flexible and competitive and able to respond
better to the demands of the trade fair business
and the specific characteristics of the sector.
The model is structured around three
business areas that focus on different situations
as regards markets, priorities and needs:
In-House Business, External Business
and International Business. Each different
area is independent of the others, enabling self-
sufficient, integral management of the
value chain.
The In-House Business is structured into
six Business Units (Industrial Technology and
Packaging; Sustainability and Infrastructure;
Food&Drink; Hotels and the Home; Life
Sciences and Chemistry; and Public Shows and
Festivals), with transversal support departments
devoted to CRM, marketing and operations and
sales of services, among others.
The organisational strategy behind In-House
Business takes into account such questions as
client loyalty-building, opening up to new trends,
the importance of innovation and technology,
the redesign of shows based on needs
expressed by demand and so on.
The External Business Area is currently in a
phase of great growth, attracting and managing
the major international events that acquire
steadily increasing importance within the activity
and results generated by Fira de Barcelona.
