FIRA DE BARCELONA
| 2013 REPORT
Mobile World Congress
25-28/February
Gran Via. 8th event in Barcelona
The 8th event of the world’s leading show
for mobile technologies was a turning point for
the sector. For the first time, smartphones
became the undisputed leaders of the market,
surpassing traditional mobile phones, which
confirmed a great change in habits: data traffic
definitely replaces voice as the main use
with these devices.
Mobile technology certified its role as an
indispensable everyday item by registering for
the first time ever as many mobile connections
(phones, tablets, computers, car devices…)
as people: 7,200 million.
The Mobile World Congress (MWC) changed
its premises by moving from the Montjuïc
venue to the Gran Via venue, which allowed
the show to continue growing and to reach
an unprecedented success: 1,700 exhibiting
companies and more than 72,000 professional
visitors from 200 countries. Signs of the
interest raised by the congress were the 3,400
accredited journalists or the more than
100,000 daily tweets that made the event world
trending topic. MWC had an estimated economic
impact for the city and its surroundings of
320 millions euros.
Over four days, chief executives from
companies such as AT&T, Bharti Airtel, China
Mobile, CNN Digital, Deezer, Deutsche Telekom,
Dropbox, Ericsson, General Motors, Foursquare,
Juniper Networks, Mozilla Foundation, Nielsen,
Nokia, NTT DOCOMO, Ooredoo, Qualcomm,
Telefónica, Viber and Vodafone talked at
conferences and took part in debates addressing
the main issues related to the development of
mobile technology in the near future.
Conferences covered a wide range of subjects,
such as applications, cloud computing, big data,
Wallets, NFC, small cells and smart cities, as well
as the role of mobile phones in related industries
like advertising, automotive, finance and retail,
among others.
AREA
94,000 m² (net)
EXHIBITORS
+ de 1,700
TYPE
Professional
ACTIVITIES
Directors’ summit,
conferences, technical
seminars, App Planet,
Connected City,
NFC Experience
ORGANISED BY
GSMA in collaboration
with Fira de Barcelonaa
