Fira Barcelona 2013 Report - page 59

TRADE SHOWS
56 | 57
Infarma
Pharmaceutics and Parapharmacy Show
05-07/March
Montjuïc. 25th event
The major show for the pharmaceutics sector
brought together delegates and professional
visitors in an event that focused on the vindication
of pharmacists as health agents, through a wide
programme featuring more than 60 conferences,
round tables and active classroom activities.
Infarma showcased the growing adoption of
mobile technologies and 2.0 communications,
which are somehow having an impact on
pharmacy activity. It was discussed that there are
more than 7,000 Spanish health apps, 30% of
which are oriented to professionals. Mostly, they
provide information on nutrition, use of medication
and healthy lifestyle via smartphone or tablet.
But the 2013 event also vindicated one of the
traditional pillars of the profession: compound
prescription, no longer a usual practice nowadays
because of the tighter European regulations.
During the congress, compound prescription
was presented as an indispensable task of the
pharmaceutical profession, especially useful for
certain pathologies, since it allows regulating
doses depending on each patient.
Other topics of interest were assessed to
ensure the survival of pharmacies, such as a
new services portfolio based on patient care,
a protocoled retribution model, and the need to
stabilize the system of bill collection owed by the
public administrations.
Infarma also offered a wide range of services
related to consulting, commercialization and
distribution, facilities, sanitary decoration and
clothing, technical publications and media,
associations and institutions, IT and multimedia,
as well as pharmacy equipment.
+info
AREA
17,500 m
2
EXHIBITORS
186
TYPE
Professional
ACTIVITIES
Conferences, round
tables, active
classroom activities
ORGANISED BY
The Official Colleges of
Pharmacists of Barcelona
and Madrid
+60
activities
1...,49,50,51,52,53,54,55,56,57,58 60,61,62,63,64,65,66,67,68,69,...107
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