Fira Barcelona 2013 Report - page 61

TRADE SHOWS
58 | 59
Large Families Show
Catalan Large Family Expo
09-10/November
Montjuïc. 2nd event (1st in Fira)
This event, addressed to the almost 100,000
large families living in Catalonia, brought together
companies from various sectors with special
offers for this collective and with a wide
programme including workshops, games and
leisure activities for children.
One of the goals of the event, promoted
by the Large Families Association of Catalonia
(FANOC) with the support of the Government
of Catalonia, was to offer different choices
to families with more children in these times
of economic crisis, as well as to provide them
with a space to meet and have fun.
Discounts and special offers were given
for products and services by companies from
the sectors of food, automotive, insurance, home
products, leisure, etc.
During the show, the Spanish Federation
of Large Families (FEFN) presented the results
of a survey made to a thousand large families
in order to show the touristic patterns of these
households, which coincided with the presentation
of the Turismo Familias Stamp, created to identify
destinations, accommodations, recreational
or natural parks, restaurants, travel agencies, etc.
that are adapted for families with children.
Despite the crisis, 90% of the families
interviewed went on some sort of touristic trip
last year. Most of those trips took place during
the summer holidays, followed by weekends and
long weekends; only 25% of the families travelled
for Easter and 17% for Christmas. Three in every
four large families spent their summer in domestic
destinations.
45% responded to have spent an average of
more than ten nights out during their holidays
and 49% spent more than seven nights out, with
an average expense of 50 euros for 47% of the
families and an extensive use of family hotels,
apartments and camping sites.
+info
AREA
6,300 m
2
EXHIBITORS
21
TYPE
Public
ACTIVITIES
Workshops, games,
activities, presentations
of surveys
ORGANISED BY
The Large Families
Association of Catalonia
(FANOC)
1,000
families survey
1...,51,52,53,54,55,56,57,58,59,60 62,63,64,65,66,67,68,69,70,71,...107
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