FIRA DE BARCELONA
| 2013 REPORT
Barcelona International Motor Show
11-19/May
Montjuïc. 37th event
Few events in Spain are as attractive to the
public as the Barcelona International Motor Show.
In 2013, it also established itself as an industrial
benchmark and catalyst of the automotive
market, in a particularly complicated moment
for the sector.
Besides the large number of visitors and
the significant sales volume, it is worth
mentioning that this year the Spanish government
committed to the show by choosing it to host
a summit led by president Mariano Rajoy with
the executives of automobile manufacturers based
in Spain.
Visitors enjoyed 30 novelties presented
by the 22 exhibiting brands, including two world
premieres (Renault Twizy Sport F1 and Volkswagen
e-up!) and four European premieres (Audi A3
sedan, Mercedes Benz GLA, Nissan Juke 1.5 Dci,
and Range Rover Sport), along with the many
activities organized by the show, among which
stood out an exhibit devoted
to the 50 years of the «Car of the Year» award,
which brought together, for the first time,
the 50 winning vehicles.
The exhibit, distributed for decades between
two venues, was inaugurated by the president
of the award’s jury, the Swedish journalist
Hakan Matson, who praised the enormous
merit of recovering those 50 vehicles,
especially since some of the brands disappeared
decades ago.
As an addition to the show, other activities
took place during the week, such as live concerts
by Spanish artists David Bustamante, La Unión
and Blaumut.
The fact that two other events were going
on during the same week –the Formula 1 Grand
Prix and the X-Games (considered the Olympic
Games of extreme sports)– turned Barcelona
into the world’s motor capital. The city hosted top
automobile brands, top single-seater racing teams
at the Circuit de Catalunya, and the
AREA
150,000 m²
EXHIBITORS
22 brands
TYPE
Professional and public
ACTIVITIES
Awards, technical
seminars, «Nit de
l’Automòbil», conferences,
«50 years of Car of the
Year» exhibition, live
concerts, demonstrations
and driving circuits,
«La Fórmula 1 al Saló» talk
