TRADE FAIR ACTIVITY
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More than 10,000
journalists were
accredited in the
events hosted by Fira
during 2013
Other collaborations were also established in the
fields of science, university and education, and
Fira contributed through its events to voice civic
values, collaborative attitudes, sustainability and
environmental protection. In relation to this, it
continued to develop a policy of recycling and
energetic efficiency, reinforced by the adoption
of technological measures like the «NFC Badge»,
which reduces the use of certain materials.
Institutional relations
Throughout 2013, the Area of Institutional Relations
developed an intense activity to respond to all
the requirements coming from the inauguration
of major events held at the Fira venues and the
visit of representatives from the Administration
and various institutions, as well as to give
support to representative tasks by the presidency
of Administration Council and the General
Management, among others.
Noteworthy was the meeting of the Institutional
Commission, presided by the President of the
Government of Catalonia, the two General
Councils in July and December, and the meetings
of the events’ organising committees.
Communications
In 2013, the Communications Area managed a
significant information flow about the shows and
events held by the institution, about the activity
carried out in Fira and about corporate policies.
In addition to the relations with the media, which
are progressively overcoming the divide between
conventional and online and are becoming more
and more multi-channel, it has also paid special
attention to corporate media, like its Twitter
account, with 7,500 followers; the institutional
blog; Firanews magazine, and the corporate
webpage, which received more than 600,000
visits throughout the year.
The shows’ websites received almost three million
visits, and social networks (Facebook, Twitter,
LinkedIn, YouTube, etc.) reached more than
153,000 followers.
More than 10,000 journalists were accredited for
the events held by Fira and more than 21,300
information pieces were generated about the
shows, congresses and corporate activities.
Overall, the institution and trade activity received
wide media coverage.
