Fira Barcelona · 2014 Report - page 87

Trade Shows
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XD Young Fest
Festival of Multimedia Leisure and Experiences
27/December – 04/January
Montjuïc. 1st edition
Fira de Barcelona launched XD Young Fest,
a new event devoted to multimedia leisure
and experiences for teenagers and young
people, complementing the traditional Festival
de la Infancia children’s festival, for younger
visitors. The attractions at this new festival were
structured around four themed areas inspired by
the activities that people in this age range tend
to love most. Firstly, there was a technological
area, which was one of the most popular, where
visitors could discover the latest applications of
virtual and augmented reality, as well as taking
part in competitions and games and attending
master classes by leading YouTubers.
One of the most interesting features was
the Audi Mind Race, a spectacular, innovative
electronic model car race circuit, opened to the
public for the first time, where visitors could drive
a replica of the Audi R18 e-tron quattro using
energy generated by the brain, captured through
a sensor placed on the participant's head.
In the X-Sports section, devoted to extreme
and urban sports, spectacular circuits were built
for all levels of skate, scooter, pumptruck, trial
and bmx, as well as a climbing wall with long
zipline, a karting track, a swimming pool with
skimboard and a laser combat area.
Electronic music was another main feature.
A large stage, the Youngster Podium, hosted
workshops, performances and shows by well-
known DJs, singers and artists. Particularly
outstanding were the shows by up-and-coming
bands like Riots!, Atomic Boy Blues and Snooze.
The programme at the show was completed
by a section devoted to trends, where the focus
was on talent and creativity. Here, visitors could
learn all about the latest developments in urban
fashion and culture at graffiti workshops and
performances of breakdance, street dance,
body-percussion, hip-hop and beatbox.
+info
Area
11,000 m
2
(net)
Type
Public
Activities
Concerts, shows,
DJ sessions, laser
combat, fashion,
makeup, photography,
competitions and
challenges
4
themed areas
1...,77,78,79,80,81,82,83,84,85,86 88,89,90,91,92,93,94,95,96,97,...106
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