International business
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The show, which occupied an area of
20,000 m
2
, received 150,000 visitors, who had
the chance to discover the latest technologies
in car design and manufacture, whilst also
providing a platform for professionals in the
industry. Those attending the Qatar Motor Show
were also able to enjoy an exhibition featuring
spectacular images from the motor races around
the world.
Doha Jewellery and Watches
Exhibition
Fira de Barcelona also took part, for the first
time, in co-organising the Persian Gulf show
devoted to jewellery and watches, the Doha
Jewellery and Watches Exhibition. Fira’s
partners in this initiative were also the Qatar
Tourism Authority and q.Media.
The event took place from 26 February
to 2 March 2014 at the National Convention
Centre in Doha, occupying an area of nearly
20,000 m
2
. The participation of more than
500 brands enabled visitors to admire
the creations of the world's leading specialists
in jewellery, gems and watches, including,
particularly, the French company Chanel.
To make this Exhibition even more spectacular,
catwalks were also organised so that exhibitors
could showcase their finest pieces, some of
them seen here for the first time in the world.
Fira de Barcelona’s cooperation with the
Doha Jewellery and Watches Exhibition takes
place under the Qatari government’s strategy to
promote the country as a world centre of luxury
trade and a business tourism destination.
Over the course of 2014, moreover, Fira de
Barcelona signed new agreements with q.Media
to develop future shows and lines of cooperation
in Qatar.
Alimentaria Mexico
Alimentaria Mexico is the only food and drink
show in Mexico at which the entire industry is
represented. Organised by Alimentaria Exhibitions,
a subsidiary of Fira de Barcelona, in cooperation
with the firm of E.J. Krause México, the show
focuses on demand in a country where, in recent
years, eating habits have become internationalised
and which has become consolidated as a leading
gateway to the United States.
Promoting brands and innovation were two
key themes at this latest edition of Alimentaria
The year 2014 was
marked by fresh
impulse to international
business and presence
abroad, with the
organisation of events
and the provision of
consulting services.
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