Trade Shows
74 | 75
companies, equipment suppliers, Internet
companies and firms from the automotive,
finance and health industries, amongst
others. However, this edition of the MWC
will be remembered particularly for having
brought together Mark Zuckerberg, founder
and CEO of Facebook, and Jan Koum,
his counterpart at WhatsApp, precisely during
the final phase in negotiations and the signing
of an agreement for the purchase of WhatsApp
by Facebook.
The program of lectures also featured such
names as Virginia Rometty, chairman, president
and CEO of IBM, along with CEO and top
executives from companies like Alcatel-Lucent,
América Móvil, Fundación Bitcoin, Cisco,
Citigroup, Connecthings, EMC Corporation,
Etisalat Group, Ford Motor Company, Isis,
Jasper Wireless, Kakao Corp., KDDI, Lookout,
Millicom, NTT DoCoMo, Raspberry Pi
Fundación, Shazam Entertainment, Shhmooze,
SingTel, SK Planet, Telefónica, Tele2 Group and
Viacom International Media Networks.
In line with the expansion of wearables and
with a view to promoting visitor health and
welfare, the GSMA organised a competition
among all participants, awarding a prize to those
who did the most exercise during the Congress.
The competition was organised in cooperation
with Fitbit, a leading firm in the development
of wearables related to physical activity. Using
bracelets connected to mobile phones, the
mileage covered on the site by participants was
monitored, and prizes were awarded on each
day of the Congress.
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