Fira de Barcelona
| 2014 Report
Ocasión
Second Hand Guaranteed Vehicles Trade Fair
28/November – 08/December
Montjuïc. 34th edition
This fair beat its own record, as sales at Ocasión
increased by 13% compared to 2013. In ten
days, 2,027 nearly-new vehicles were sold, that
is to say, 83% of the cars on display, mainly
Km0, management, business fleets and renting.
Most vehicles were less than 3 years old. The
Dekra certification company inspected all cars
on show before they were accepted, ensuring
their perfect condition and working order.
The nearly one hundred participating
exhibitors offered reduced prices and special
conditions that, added to the quality of the
vehicles, the features and the guarantees,
encouraged one in fourteen visitors to buy. The
total value of sales generated by the trade fair is
estimated at nearly 40 million euros.
Depending on the model or range, the
average saving compared to the same brand-
new vehicle was 30%. Sales were concentrated
mainly on mid-range utility cars, priced between
10,000 and 15,000 euros, and models with
prices averaging over 25,000 euros. Some units
from the premium segment were also sold, as
well as a few luxury sports cars with prices
above 70,000 euros.
Ocasión also generated many more
operations that were later completed at the
exhibitors’ showrooms on the following days.
Several exhibiting companies, all of them
members of the Catalan Federation of Motor
Vehicle Dealers (FECAVEM), sold more than
a hundred more vehicles after the event, but
whose purchase had been agreed at the show.
The economic crisis and difficulty in obtain
credit all helped to generate a sharp increase in
second-hand vehicle sales.
•
+info
Area
17,600 m
2
(net)
Exhibitors
100
Type
Public
Activities
Professional seminars,
children’s drawing
competition, road
safety driving circuit
2,027
vehicles sold
