Fira de Barcelona
| 2014 Report
Tourism
International Tourism Show in Catalonia (SITC)
04-06 April
Montjuïc. 23rd edition
This show became consolidated as a leading
platform for travel reservations. Encouraged
by exclusive promotions established to boost
sales, visitors found a wide range of tourism
experiences on offer for their next holiday. The
possibilities ranged from wine and food routes
to holidays linked to culture, sun and sand,
wellness, contact with nature, sport, adventure,
cruises and much more.
The 2014 edition was attended by nearly all
Spain’s regions, as well as a large representation
from travel agencies and more than 50 countries
and regions around the world. In the international
sphere, the exhibitors included Asian countries
like Japan (taking part for the first time), China
and India and, from the Mediterranean, France,
Israel, Tunisia, Turkey, Morocco, Egypt, and
Croatia, which was promoting the country’s
cinematic attractions, as it provided locations for
scenes in the popular Game of Thrones saga.
There was also a notable presence from Latin
American countries (Argentina, Cuba, Peru and
Dominican Republic) and Nordic destinations
(Iceland, Faroe Islands and Sweden).
Cuisine was one of the stars at this year’s
show. A section was provided where visitors
could taste the culinary delights of Catalonia,
particularly the Girona-Costa Brava, Tarragona
and Terres de l’Ebre, Lleida and the Penedès
region. This section also featured a selection of
Catalan gastronomic hotels, which served up
their finest dishes, created by Michelin star-
winning chef Nandu Jubany and his team.
The show programme also included
professional conferences, such as mTourism, a
session devoted to future travel trends organised
by Mobile World Capital Barcelona, and
Delice-
cities
, featuring 14 cities from around the world
keen to position themselves as gastronomic
destinations.
•
+info
Area
5,007 m
2
(net)
Exhibitors
214 (1,070 companies
represented)
Type
Professional and public
Activities
Professional seminars,
wine and food tasting,
folklore exhibitions.
50
countries represented
