Presentations
8 | 9
â
Such congresses as VM World Europe, SAP,
HP ETSS Winter and Summer and HP Discover
and Microsoft TechEd and Convergence in
technology; EWEA in wind power; and the
congresses of the European Cardiology Society
and Pfizer in the biomedical industry reflect the
success of the decided commitment to attract
events of the highest standing, and which drew
around 100,000 professionals to the Fira de
Barcelona site in 2014.
Increased international presence
In 2014, Fira de Barcelona hosted 62 shows
and congresses and more than 60 corporate,
commercial and sporting events at its
Montjuïc and Gran Via venues. Besides the
aforementioned shows, other fairs organised
included the Smart City Expo World Congress,
the Boat Show, Hostelco, Expoquimia,
Barcelona Bridal Week, Tourism, Bizbarcelona,
Seafood Expo Southern Europe, EIBTM,
Seatrade Med and Passenger Terminal Expo,
amongst others.
These results encourage Fira de Barcelona
to maintain the same philosophy and the same
strategic line and to continue to focus efforts
on a combination of financial sustainability and
the generation of economic activity, both in the
territory and internationally. Year after year, the
institution strengthens its international presence
from a dual perspective: attracting important
Year after year, Fira de
Barcelona strengthens its
international presence from
a dual perspective: attracting
important events, and
"exporting" to other countries
and international meetings
with a view to creating ever
greater opportunities for
our businesses abroad
events, and "exporting" to other countries
and international meetings with a view
to creating ever greater opportunities for
our businesses abroad.
In 2015, Fira de Barcelona plans new
initiatives abroad, such as the organisation
of new shows in Qatar, the Smart City Expo
in Kyoto and Montreal, and the Forum Santé,
also in Montreal.
Moreover, in 2015 Fira de Barcelona will
also host such outstanding major international
trade fairs as the Mobile World Congress, the
Motor Show, Hispack (coinciding with Barcelona
Tecnologies de l’Alimentació), Graphispag,
Piscina Barcelona, Beyond Building Barcelona–
Construmat, Pharmaprocess, Barcelona
Degusta, IBTM World and Tissue World.
All these are examples illustrating how Fira
de Barcelona serves companies, the economy,
the city and the country, whilst also providing
an international platform to promote economic
sectors in Barcelona and Catalonia. As the
organisation’s president, Josep Lluís Bonet,
always stresses, Fira is one of Barcelona’s main
economic drivers and one of the most powerful
platforms we have to show the world our city’s
assets and attract investment.
•
