Fira Barcelona · 2014 Report - page 12

Fira de Barcelona
| 2014 Report
Josep Lluís Bonet
Chairman of the Governing Board
of Fira de Barcelona
The year 2014 has special meaning for Fira
de Barcelona, as this was when the organisation
achieved the best results in its history, with
revenue of over 152 million euros, surpassing
even those obtained before the start of the
economic crisis. In the clearest possible way,
then, last year Fira de Barcelona reaffirmed
its leadership in Spain and its leading position
in Europe.
I am convinced that these results are the
fruit of hard work, tenacity and, above all, a
solid strategy, one that has always been based
on staying close to companies and economic
sectors, generating economic activity in our
territory and demonstrating our whole-hearted
commitment to innovation, knowledge and
international projection. All this, of course, within
a framework of financial sustainability, austerity
and continuous improvement of the tools that
help to make us more efficient and competitive.
These excellent results were achieved in
a climate of greater confidence in the future
and in overcoming a crisis that has been very
hard, affecting businesses, individuals and
society as a whole. Over the long period of
recession, we saw that fairs, shows, congresses,
trade exchanges and so on have become
allies for recovery. Likewise, trade fair activity
has played an important role in revitalising
the territory, benefitting companies in such
sectors as service, commerce, hotels,
restaurants and so on, as well as creating
jobs and business synergies.
The satisfactory results obtained in the 2014
financial year were achieved due to several
factors: the good position occupied by the
shows directly organised by Fira de Barcelona,
the emphasis on internationalisation, success
in attracting international events and the
diversification of activities and services provided
by our organisation itself.
Leader in
Spain, reference
in Europe
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