Economic results
96 | 97
2009
116,184
69,482
36,993
9,709
101,245
44,005
26,664
5,322
25,254
14,939
13%
2010
101,634
60,786
33,511
7,337
90,589
40,662
24,223
4,312
21,392
11,045
11%
2011
114,740
62,850
43,612
8,278
103,621
45,426
31,440
5,665
21,090
11,119
10%
2012
115,270
68,787
37,944
8,539
104,259
49,338
28,076
5,322
21,523
11,011
10%
2014
152,629
72,014
61,794
18,821
132,764
49,733
44,544
13,433
25,053
19,865
13%
2013
117,831
53,496
48,255
16,080
108,295
40,966
34,109
10,350
22,870
9,536
8%
While it can not be stated categorically
that the economic recovery is a fact, nor
that all indicators are on the upturn, a
certain stabilisation and, in some cases,
improvement, was noted in 2014 with regard
to the transactions recorded at most of the
fairs organised by Fira de Barcelona, and this
encourages us to look to the future
with a degree of optimism. On the other hand,
considerable activity also took
place at the Montjuïc and Gran Via venues
thanks to initiatives promoted by other
organisers, particularly international bodies,
and this enabled the institution to achieve
record turnover.
This combination of factors enabled Fira
to generate more than 152 million euros in
revenues, the highest amount achieved the
institution to date. This all shows that 2014 was
an exceptional year in terms of trade fair activity,
the result of both events organised directly
by the institution and those staged by other
operators.These results were nearly 30% higher
than those achieved in 2013 and more than 32%
higher than in 2012, a comparable year in terms
of the trade show calendar.
Innovation and growth
That this volume of revenue was achieved was
also made possible by the constant effort,
already begun in previous years, to promote
innovation in the shows, international expansion
and new products that meet new social and
business demands.
This change in Fira’s revenue “mix” – or
combination of the most important elements in
each different business line – resulted, in 2014
in a balance that shows 67% of income from
fairs and congresses organised by third parties.
Moreover, the sale of services and catering
accounted for 53% of total revenue.
As regards the main events organised this
year, the most important was Alimentaria, the
biggest show in Fira de Barcelona’s portfolio in
terms of exhibition area, international projection
and turnover. Other major shows that were
organised successfully included the Smart
City Expo World Congress, a new joint edition
of Expoquimia, Equiplast and Eurosurfas, and
Hostelco, Barcelona Bridal Week and the Boat
Show, amongst others.
The importance of congresses
Similarly, we should give special mention to
the Mobile World Congress, which remains the
most important event in terms of contribution
to Fira de Barcelona’s turnover. However, 2014
was also marked by the celebration of a large
number of corporate congresses in the world of
technology, amongst them those of such leading
firms as Hewlett Packard, SAP and Microsoft.
These, together with such congresses as the
REVENUES
Participation
Services
Hostelry
EXPENSES
Participation
Services
Hostelry
Structure (net)
EBITDA
% EBITDA / REVENUES
FIRA DE BARCELONA INCOME STATEMENT
