Fira de Barcelona
| 2014 Report
This report on Fira de Barcelona’s activity over
the 2014 economic year reflects results that are
not only vital for the institution but are also of
considerable importance both for the city and
for our economy as a whole. Like the last few
years, 2014 was marked by the devastating
effects of the recession on individuals, families
and businesses. Nonetheless, macroeconomic
indicators showed signs of recovery and the
economic climate appears to be improving,
though the effects of this have not yet begun to
reach either the general population or the social
and production fabric.
Strictly from the standpoint of the figures,
we can highlight a significant increase in Fira’s
revenues to a record amount, greatly surpassing
results prior to 2008, the year when the present
cycle of economic recession began.
More in-depth analysis reveals the success
of Fira’s strategy as regards internationalisation,
organisation, diversification and attracting
major events with a view to making the
institution a driver of activity in Barcelona,
its metropolitan area and Catalonia as a whole.
Fira de Barcelona’s intense activity over the
year helps to boost the economic climate,
providing support for the efforts of small
and medium-sized enterprises, entrepreneurs
and the productive economy. In short, the
institution aspires to help our society to
overcome the crisis and generate quality jobs,
wealth and wellbeing.
Employment,
wealth
and wellbeing
Ada Colau Ballano
Mayor of Barcelona and president
of the Fira de Barcelona General Council
