Trade Shows
54 | 55
Caravaning
The International Caravanning Trade Fair
04-12/ October
Gran Via. 31st edition
Pavilions 4 and 5 at the Gran Via venue hosted
this new edition of the International Caravanning
Trade Fair, one of the most successful in its
history, as 90% of the products on show were
sold, a 35% improvements on the results
obtained in 2012, consolidating “Caravaning”
as the industry’s leading business event.
The show surpassed the exhibitors’ initial
expectations, attracting quality audiences –
more than 44,000 visitors – with high purchasing
intentions. According to industry professionals,
the fact that both the new models for the 2014-
2015 season and outlet / low cost vehicles
were on sale was one of the keys behind this
year’s success.
In this regard, the International Caravanning
Trade Fair was successful in attractingthe new
generation of Spanish caravanners, 40% of
whom said that they had taken up this activity
less than ten years ago. Of these, 20%, had
been caravanning for less than five years. This
was the audience most interested in the Camper
Zone where, besides showing this range of
vans, caravan DIY workshops were organised,
attracting more than 300 fans at the different
sessions programmed.
The show also provided the finest
educational tool for this lifestyle by launching
a movement,
I am Caravaning
, that highlights
the values linked to this way of enjoying
holidays and leisure time, stressing contact
with nature and the importance of freedom.
Those endorsing this initiative included well-
known personalities such as world motorcycle
champion Marc Márquez, the winners of the
Dakar Rally, Nani Roma and Marc Coma, fashion
designers Custo Dalmau and Miriam Ponsa
and the coach of Málaga CF, Javi Gracia.
•
+info
Area
20,000 m
2
Exhibitors
107 exhibitors /
+200 brands
Type
Professional and public
Activities
16th Meeting of Camping
Entrepreneurs,
I am
Caravaning
, Fam Parc
(activities for children),
caravan DIY workshops,
Gastrovaning section
90%
of products sold
