Trade Shows
60 | 61
eShow
Professional e-commerce and Online Business Exhibition
12-13/March
Montjuïc. 4th edition
E-commerce, online marketing, digital signage,
social media and cloud computing; these were
the main themes at the latest eShow Barcelona,
an event devoted to the business opportunities
offered by online technology.
With 130 exhibitors and 200 talks and
debates staged at Palace 8 at the Montjuïc
venue, eShow Barcelona became consolidated
as the reference event for these sectors in
the Iberian Peninsula and Latin America. The
participants included speakers from companies
like Airbnb, Atrapalo.com and Telefónica, whilst
one of the outstanding events was the Net
Fashion Forum, giving visitors insight into the
experiences in the digital environment of such
fashion brands as Pepe Jeans, Desigual and
Textura, amongst others.
Another important participant at eShow was
EMOTA, the European Multi-channel and Online
Trade Association. This body, which has its
headquarters in Brussels, defends the interests
of distance sellers who operate through a range
of channels. At eShow, EMOTA organised the
International E-commerce, at which China was
the guest country.
Entrepreneurs were also invited to take part
in the Womenalia StartUp Day by ONO, at which
the companies selected that wanted to launch
or promote their Internet projects could defend
their proposals at the Kereitsu investment and
enter a funding round.
The innovations presented by Spanish
websites engaged in e-commerce were the
protagonists of the eAwards. The companies
BlaBlaCar, Tailor4less and Rastreator received
prizes for their developments, which seek to
improve the shopping experience of customers
or web surfers.
•
+info
Area
1,500 m
2
(net)
Exhibitors
130
Type
Professional and public
Activities
Conferences,
seminars, prizes
Organised by
Waterteam SL
200
talks
