PRESENTATIONS
6 | 7
Internationalization and innovation
The shows, events and congresses hosted every
day by Fira de Barcelona are the reflection of one
of the strengths of Catalan economy, the diversity
of the sectors that conform it. Despite the
consequences of the economic crisis, Catalonia
remains a model in industrial spheres like the agri-
food, automotive, chemical, textile and knowledge
sectors. We are touristic leaders of the south
of Europe and we can be a key element in the
logistics activity at a European level.
A commitment with internationalization and a
culture of innovation, distinguishing traits of Fira,
are the challenges that many of our companies
have, and the strategic goals that we, as a
country, must set in order to open up to the
exterior with innovation as the main factor of our
competitiveness.
In 2013 we have left recession behind, and there
are clear symptoms of recovery, yet insufficient to
alleviate the consequences of the economic crisis,
especially in relation to job creation, which is still
the government’s main objective.
Fira's essence is gather in
a single space both supply
and demand, the outreach of new
products and leadership on a
global scale, a key element in the
process of supporting companies,
their internationalization and
promoting innovation
Economic recovery will basically come from the
growth of existing companies and the creation of
new ones. In the face of a situation of decline of
the domestic demand, we need to increase our
exportations. But this call cannot be exceptional
or circumstantial, a result of the weakness of the
domestic demand.
A model of wealth creation
In order to overcome the crisis, we must commit
to an economic model that generates wealth,
stable jobs and one that guarantees sustainable
development, returning to the industry its role as
a catalyst for development, an innovative
and internationalized industry. This model needs a
tool of support to companies in an economy that
is more global every day as Fira de Barcelona.
It is a benchmark for internationalization and
innovation, for adaptive capacity to a changing
environment, one of the foundations of Catalan
economy, thanks to the international presence
of its shows and congresses, an institution
that has consolidated a quality and excellence
management model, whose strength lies on
its entrepreneurial capacity and its commitment
to the economic progress of Catalonia.
