Barcelona International
Motor Show
At its latest edition, the Barcelona Interna-
tional Motor Show, the only event in Spain
recognised by the OICA (Organisation
Internationale des Constructeurs Auto-
mobiles), adopted a model structured into
four themed areas. These included, be-
sides the zone devoted to car makers, a
focus on the role of the new technologies
in the motor industry (Connected Car),
new patterns of mobility (Urban Mobility)
and design (Sketch Car Design).
The exhibition featured a total of 38
car makers, who presented 60 world,
European and national premieres. These
included the world presentations of the
new Seat Alhambra and Ibiza and the
European debuts of the Lexus GS F and
NX by Will.I.Am and the Jaguar XF.
Technology and design were the main
focuses in the two main areas of activity
at the show, which was organised with
support from ANFAC (the Spanish Asso-
ciation of Car and Truck Manufacturers).
Firstly, through talks and an exhibition
devoted to services and solutions devel-
oped specifically for motor vehicles, the
Connected Car area showed how mobile
technologies will play a leading role in the
future of the industry.
Secondly, the Sketch Car Design
gave visitors a glimpse of how a vehicle
is designed, taking in the entire process,
from the conception of a new car in the
designer’s head to the construction of the
first prototype. SEAT made this possible
by moving part of the company’s design
centre to the Motor Show venue. In this
context, moreover, the Italian car designer
Walter de Silva was given a lifetime award
in recognition of his career. De Silva, who
Edition
38th
Area
110,000 m²
Exhibitors
38 brands
Type
Professional
and public
Activities
Seminars for profes-
sionals
Connected Car
Urban Mobility
Sketch Car Design
52
Trade Shows
Montjuïc venue
09 17 /May
